We're educating and empowering fine artists.

So they can sell more art.  So they can make more money. So they can have more dignity.

We're educating and empowering fine artists.

So they can sell more art.  So they can make more money. So they can have more dignity.

So they can sell more art.  So they can make more money. So they can have more dignity.

We're teaching fine artists what they don't learn in art school.

We're teaching fine artists what they can't learn in business school.  

We're teaching fine artists what they can't learn in business school.  

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We educate and empower fine artists.

Helping Fine Artists Earn a Better Living

We’re teaching fine artists how to go around the middleman and to sell directly to collectors 82% more likely to buy art and spend more money. People who care about art care about the artist, not the middleman. 

Avoiding Common Predatory Practices

We’re partnering with private and public arts organizations to help fine artists side-step 50 time-consuming, soul-sucking, confidence-crushing, and expensive mistakes and scams.

Demystifying Luxury Marketing & Sales

We’re taking the overwhelm out of marketing and selling fine art by teaching fine artists to leverage one proven low-tech luxury sales strategy so that they can start selling 80% more art, on average, and keep 100% of their money.

Our Manifesto

We do not hope to show our art. We plan to sell more of our art. We do not try to build fine art careers. We build profitable fine art businesses. We do not  discount or donate our art. We sell our fine art for a fair profit. We do not compete with other fine artists. We compete for our potential collectors’ time and attention. We do not build a list of exhibitions for our resumes or CVs. We build a list of our collectors and prospects. We do not sell ourselves. We serve missions greater than ourselves. We do not write cringy, self-involved artist statements. We guide authentic conversions that inspire. We do not sell goods or services. Our product is emotion. We do not use pushy sales tactics. Our real relationships equal our revenue. We do not work harder. We work smarter.

Philanthropic Mission

We're helping fine artists take their power from the scarcity and permission-based art establishment by teaching them how to sell more art and make more money with dignity.

Temi Ayodeji
Fine Artist
Dothan, Alabama

“There’s so much that goes on in my life. I’m extremely busy.”

“You’ve blessed me and thousands of other artists.”

Jina Kim,
Fine Artist
Raleigh, North Carolina

“I was literally really depressed at the time when I saw your Instagram.”

“Then I thought, this is a sign! Someone is handing me their hand and I need to grab it.”

Marie Bender,
Fine Artist
Ambler, Pennsylvania

“I remember the days of selling something for $1000 and saying, ‘Zip-a-Dee-Doo-Dah.”

“I just sold my last painting for $25,000 and I’m not offering any more discounts.”

Andres Bustamante
Fine Artist
Nashville, Tennessee

“I wasn’t aligned with my purpose, with my “ikigai”, my reason for being. I was missing other pieces of the puzzle.”

“I found my purpose. You could easily be charging ten times more for this program.”

Lucy Chen
Fine Artist
Sydney, Australia

“I wasn’t clear on what kind of value that I would provide people.”

“When you are clear on your mission there’s no way you can feel small anymore.”

Manasses Machado
Fine Artist
Newhaven, England

“I was struggling basically to find my space in the market. I didn’t know exactly how to approach it.”

“If I had not enrolled, I’d probably still be doing art on evenings and weekends.”

Laurel Greenfield
Fine Artist
Boston, Massachusetts

“Not knowing where to start at all.”

“To date, I’ve made $13,470 from my art this year, more than double what I made last year. These are real steps that you can take and you can practice.”

Leah Smithson
Fine Artist
Los Angeles, California

“I didn’t know where to start first, or in what order to do things. I wasn’t sure how long to try something to know whether or not it’s working or not.”

“It would have taken me over a decade to figure this out, at least.”

Kelly Hsiao
Fine Artist
Maui, Hawaii

“My gallery was closed. I wasn’t making any sales. I was searching for collectors, searching to be seen, and just not having the confidence really in knowing what to do.”

“It’s incredible. I made almost more than twice my tuition by now. Just so many things are opening up. I’m having faith.”

Ann Rea, Fine Artist & Mentor
Ann Rea, Fine Artist & Mentor

Ann Rea

Fine Artist & Mentor

Ann Rea is on a mission to help other fine artists take their power back from the scarcity and permission based art establishment by helping them learn how to sell more of their art, make more money, with more dignity.

Her art and business savvy have been featured on ABC, HGTV, Creative Live, The Good Life Project, in Career Renegade, and by the San Francisco Chronicle, The Wine Enthusiast, Art Business News, Fortune, and Inc. Magazines. Ann’s mentor, Wayne Thiebaud, an art icon, praised her artistic talent.

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